About Us





 Clean lines, thoughtful details, and exceptional quality

to inspire confidence and self-expression. 

Rooted in Scandinavian simplicity, our collections offer versatile, elevated essentials that embody both comfort and style, bringing a relaxed yet refined look to the everyday wardrobe.

We are dedicated to small batch production, prioritizing quality over quantity and upholding ethical, sustainable practices every step of the way.


Established by Estonian-born mother and daughter creative duo, it is a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.

Tailor-made in a small local studio, using only high quality fabrics
 with a slow fashion approach.

Accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.


Liis Boode - The Wide-Eyed Wa(o)nderer 

Having spent half of her life travelling and exploring, creating and fashion were always passions she was unable to let go.

Katrin Kiho - The Scissor-Hand

With the knowledge of the ins and outs of large scale garment production, a life long dedication to crafting and arts, and an eye for perfection, she is behind the process of giving life to all our products.


 

 

 “From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, Sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.”


For deeper insight into how Relax Baby Be Cool supports fair work, sustainable sourcing, and worker wellbeing, check out our Code of Conduct.

Find us @

 WARDROBEOFTOMORROW    ASOS   WOLFANDBADGER   NOTJUSTALABEL      OSTA    SUPERETAGE