About Us

Our story begins in 2016, when designer Liis Boode and her mother Katrin Kiho first experimented with antique Batik fabrics — creating a few unique shirts by hand and taking them to local markets and festivals. The response was overwhelming. What started as a creative passion project between mother and daughter quickly grew into a slow fashion label grounded in Scandinavian sensibility, craftsmanship, and a sense of ease.
Through years of ups and downs, international recognition, and creative evolution, the brand stayed true to its purpose: to make women feel confident, comfortable, cool and connected to what they wear.
Then came a pause — COVID, Brexit, a changing world. we took a step back to breathe, reflect, and realign.
But from stillness came clarity.
And creativity has a way of calling you home.
In 2025, the brand returned renewed — guided by the same hands, the same purpose, and a deeper devotion to slow fashion.
Today, we continue to create timeless, well-made pieces for women who understand quality and value authenticity.
We believe in affordable luxury, thoughtful design, and a growing community that celebrates beauty in simplicity.. and staying cool.
We are dedicated to small batch production, prioritizing quality over quantity and upholding ethical, sustainable practices every step of the way.
For deeper insight into how Relax Baby Be Cool supports fair work, sustainable sourcing, and worker wellbeing, check out our Code of Conduct.
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