DEDICATED TO ALL THE TIMELESS ECCENTRICS.
..for the curious and the wild,
the attention seekers and culture keepers,the bold and the brave...
#notyourwife

Scandinavian cool and love of life.

We aim for the vibes. Find the calm in the chaos.

The notion of timeless elegance, while emphasizing versatility and a sense of adventure, a story of understated luxury - versatile, easy and made to move.

Rooted in Scandinavian simplicity, we are dedicated to small batch production, prioritizing quality over quantity and upholding ethical, sustainable practices every step of the way.

COFFEE SHOP

#cafelifestyle. The only lifestyle you need. 

  • relax baby be cool slow fashion

    slow fashion

  • relax baby be cool ethical practices

    ethical practices

  • relax baby be cool small batch production

    made in small batches

  • relax baby be cool happy workers

    happy workers

  • relax baby be cool sustainable fashion brand

    sustainable

  • relax baby be cool women owned business

    women owned

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  • Wearing relax baby be cool cotton crochet maxi dress

    'I swear EVERY TIME I wear these pieces I get a compliment and people ask me where I got it from!'

    -Kristi

  • Wearing relax baby be cool cotton knit oversized blazer in off white

    'So pretty! And so versatile, I can wear it with anything in my closet!'

    -Marion

  • Wearing relax baby be cool cotton knit skirt and shirt set in green

    'Fits like a glove! Very happy with the quality and the fast delivery.'

    -Kaire

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